Here at the FirstFound Blog, we’ve been predicting the rise of the “Silver Surfers” for a while. Now new research from UKOM suggests that the over-50′s are the fastest growing online group. Over the past 12 months, the number of UK internet users grew from 36.9 million to 38.8 million – and the majority of [...]
Just when you’re starting to get over the disappointment of England failing to deliver yet again, you realise it’s going to cost you. And we’re not just talking about the thousands of people who’ve spent thousands of pounds on flights and accommodation in South Africa. A number of news sources are reporting that England’s capitulation [...]
If you’re casually browsing YouTube today, and see a small football shaped button, don’t press it. For reasons known only to themselves, YouTube have added a “Vuvuzela Button” to a seemingly random selection of videos. And should you push that button, you’ll be treated to a cacophony of vuvuzela noise. You’ll get the full South [...]
As England prepare to face Slovenia in their biggest match of the World Cup so far, businesses across the country are having to work out what to do with a workforce that maybe, just maybe, would rather be watching the match. Many schools and businesses (including FirstFound) will be finishing early to allow people to [...]
All the UK’s news networks spent a big chunk of last week announcing the fleet of robots that will be carrying out day to day tasks in a Scottish hospital. Here at FirstFound, we’ve been following this closely. For two reasons. First, we’re always interested in the latest technological advances (and this is a little [...]
Rupert Murdoch’s long awaited paywall has moved one step closer to implementation, with the closing down of the Times’ timesonline.co.uk website. In its place, NewsCorp has launched thetimes.co.uk and thesundaytimes.co.uk, both of which feature a prominent login bar, making the move to paid-for content clear. Following a high profile spat with Google over the Google [...]
Having a great web design and fantastic listings will do a lot for your online business, but tweaking your copy can make a world of difference when it comes to turning visitors into customers. To capture your customer’s attention, there are three simple rules that the copy on your site should follow, if you want [...]
What the World Cup can Teach you About Online Marketing
18, Jun 2010The World Cup is trying to teach you something. You might not be able to hear it yet, over the drone of the Vuvuzelas and the muttering of Mick McCarthy, but it’s speaking to you. Despite the sponsors, it’s not telling you to drink more cola, move your money to a particular bank or wear [...]