Archive for the ‘Adwords/PPC’ Category

Google Release Unified Privacy Policy

26, Jan 2012

If you’re currently signed up for a Google Account, the chances are that you’ll have received an email from Google, explaining that they’re changing their privacy policy. We’re getting rid of over 60 different privacy policies across Google and replacing them with one that’s a lot shorter and easier to read. Our new policy covers [...]

Google Advertising Fake Olympic Tickets & Drugs

10, Jan 2012

The BBC are reporting that the world’s favourite search engine has a lucrative sideline in selling knock-off Olympics tickets and mail order cannabis.

Google Earnings On The Up

15, Apr 2011

We’re used to explaining to clients that being listed on Google can help them turn a profit online, but as Google post their own financial results, we’re amazed at just how much money the world’s largest search engine makes. Since co-founder Larry Page replaced the controversial Eric Schmidt as Google CEO, revenue has increased massively. [...]

One Advertising Pound in Four is Spent Online

29, Mar 2011

One quarter of all the advertising budgets in the UK is spent on online marketing, such as SEO and PPC. Online advertising spend has increased by over 12% since last year, with British companies spending over four billion pounds per year on reaching new clients through the internet. That means that online marketing is now [...]

Google to Attack Counterfeit Adverts

16, Mar 2011

Go0gle has finally decided that they shouldn’t let unscrupulous types advertise knock-off or counterfeit goods using their AdWords and AdSense services. In the second half of 2010, the search company suspended over 50 thousand AdWords accounts for attempting to advertise counterfeit products, and they’ve just announced three new initiatives that should cut down adverts for [...]

Google Analytics Glitch Wipes Out Daily Data

3, Nov 2010

If you’ve eagerly opened up your Google Analytics account to discover just how much traffic stopped by your site yesterday, don’t be surprised if your counter reads ’0′. Don’t worry, people haven’t stopped using your website. Google have had a little hiccup and accidentally lost all the data Analytics collected yesterday. Nobody ever said  the [...]

Thinking of FirstFound – Reviews from our Clients

19, Oct 2010

As anyone who’s read up on FirstFound will know, we’ve been providing expert search engine consultancy services to clients for over ten years. That being the case, we’d like to hand today’s blog over to our clients, so that they can share some reviews of FirstFound’s services: I can honestly say, without SEO, my business [...]

AdWords Trademark Policy Changed

6, Aug 2010

Google have announced that as of 14 September 2010, a selection of adverts will not be removed for trademark policy, if they meet certain criteria. The criteria, described in detail on Google’s help pages are as follows: Ads which use the term in a descriptive or generic way, and not in reference to the trademark [...]

What the World Cup can Teach you About Online Marketing

18, Jun 2010

The World Cup is trying to teach you something. You might not be able to hear it yet, over the drone of the Vuvuzelas and the muttering of Mick McCarthy, but it’s speaking to you. Despite the sponsors, it’s not telling you to drink more cola, move your money to a particular bank or wear [...]

Welcome to The FirstFound Blog

22, Oct 2009

That’s right. Leading UK search engine consultants FirstFound have finally decided to enter the blogosphere, ten years after the company first formed. Still, good things come to those who wait, and you’ll be treated to all of the SEO news, insights and tips that your heart could desire.


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