Archive for the ‘Copywriting’ Category

We all have days when we need to write a post or article, but just can’t think of what to do. In times like these, I like to dip into my bag of cliches and fire up one of four tried and tested methods for putting a post together: 1: Get someone else to create [...]

Having a great web design and fantastic listings will do a lot for your online business, but tweaking your copy can make a world of difference when it comes to turning visitors into customers. To capture your customer’s attention, there are three simple rules that the copy on your site should follow, if you want [...]

“SEO isn’t a matter of life and death. It’s much more important than that.” Ok, that’s not exactly what Bill Shankly said, but that’s because he wasn’t an SEO. Optimising your website might not literally be a matter of life and death, but poor SEO can be fatal to your online aspirations. If your website [...]

Did you realise that your website text will determine the type of visitors you get? It is something that few business owners realise, and yet it’s one of the most important factors affecting your SEO (search engine optimisation). How can you be sure you are getting visitors that are likely to turn into customers? The [...]

Roger Davies takes a look at page structure and the impact on SEO, advice and tips on breaking up your content to keep it most relevant to your target audience.


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