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Category Archives: Web Design

The wonderful world of e-commerce

In 2015 mobile commerce in the UK accounted for over 15% of online orders. Waiting to get home and order from your laptop is no fun at all – we’re a society of ‘needers.’ Waiting is thing of the past, we want optimised sites, quick checkouts and next day delivery. … Continue Reading

Google Penguin update is now part of core ranking algorithm

This morning Google have announced that they are now rolling out an update to the Penguin algorithm which was last updated way back on the 17th of October 2014. In case you’ve had your head in the sand for the past 4 years Penguin is an algorithm update that targets … Continue Reading

3 reasons why people hate your website

Believe it or not but you can compare your website to an online dating profile. Just like online dating, your customer is using the internet to find the perfect fit for their needs. Searching for a specific product from a company who could share their values, who they can trust … Continue Reading

4 ways ‘boring’ industries can add personality to their website

Unfortunately, not every business is blessed with being part of a ‘sexy’ industry. If you belong to popular sectors like travel, home decor or food and drink, then creating an exciting website doesn’t seem so daunting. However, if your company is in a more niche, and dare we say ‘boring’ … Continue Reading

How to Conduct an SEO Audit (Even if you Aren’t an Expert)

Have you ever Googled your website to find you’re no longer on the first page? Sure, you may have been on page one last month, maybe in the top 5,  but SEO is constantly evolving and with it so are your rankings. There are a number of factors that can … Continue Reading

Mobile ranking factors and why they’re important

Over the coming months, Google is planning to start using the speed of mobile pages as part of its ranking algorithm for mobile websites. With over half of all search queries coming from mobile devices, it is clear that Google is focused on improving the quality of search results and … Continue Reading

Should I move my website from HTTP to HTTPS?

Google has been telling website owners for years that switching to HTTPS will give them a minor ranking boost so today we’re going to look at whether switching is a good idea for all business websites or only e-commerce sites. Let’s start off by looking at the basic differences between … Continue Reading

A Fool-Proof Checklist for Landing Page Success

We’ve all been there, you spend money on creating highly targeted PPC campaigns, test what works with the keywords you target, split test your advert copy and measure the results based on enquiries you get. But one thing is often neglected in this process and that is creating a dedicated … Continue Reading

How to build a website that sells for you

With the year ahead set to be a massive year for SEO and social media, now is the time to look at how to invest in your website to keep you ahead of your competitors. We look at the things that will have the most impact on the performance of … Continue Reading

Five ways to market your business online

In the modern digital world you need to do all you can to help your business succeed and grab the attention of your potential customers. With attention spans running to just 140 characters or less you need to make sure people swipe right for your business. Responsive web design One … Continue Reading