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	<title>Comments for FirstFound Blog</title>
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		<title>Comment on Is The Times&#8217; Paywall Failing Spectacularly? Or Just Badly? by Paying For Content? No Thanks! FirstFound Blog</title>
		<link>http://www.firstfound-blog.co.uk/firstfound-news/times-paywall-failing-spectacularly-badly/comment-page-1/#comment-3266</link>
		<dc:creator>Paying For Content? No Thanks! FirstFound Blog</dc:creator>
		<pubDate>Wed, 28 Jul 2010 09:29:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=1169#comment-3266</guid>
		<description>[...] official. British internet users don&#8217;t want to pay for extra content. Hot on the heels of The Times&#8217; paywall failure comes research from KPMG. And it doesn&#8217;t make for good reading by anyone that wants to charge [...]</description>
		<content:encoded><![CDATA[<p>[...] official. British internet users don&#8217;t want to pay for extra content. Hot on the heels of The Times&#8217; paywall failure comes research from KPMG. And it doesn&#8217;t make for good reading by anyone that wants to charge [...]</p>
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		<title>Comment on FirstFound Now An AdWords Certified Partner by Aimee Chapman</title>
		<link>http://www.firstfound-blog.co.uk/firstfound-news/firstfound-adwords-certified-partner/comment-page-1/#comment-3262</link>
		<dc:creator>Aimee Chapman</dc:creator>
		<pubDate>Tue, 27 Jul 2010 16:10:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=976#comment-3262</guid>
		<description>Pay Per Click is indeed a good way to advertise your products and also earn money as well through PPC programs like Adsense.:.~</description>
		<content:encoded><![CDATA[<p>Pay Per Click is indeed a good way to advertise your products and also earn money as well through PPC programs like Adsense.:.~</p>
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		<title>Comment on Basket Cases &#8211; Improving Conversion by Cooper Foster</title>
		<link>http://www.firstfound-blog.co.uk/online-marketing/basket-cases-improving-conversion/comment-page-1/#comment-3245</link>
		<dc:creator>Cooper Foster</dc:creator>
		<pubDate>Wed, 21 Jul 2010 01:41:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=648#comment-3245</guid>
		<description>Goal setting is very important if you want something to be done in a short period of time.*&quot;`</description>
		<content:encoded><![CDATA[<p>Goal setting is very important if you want something to be done in a short period of time.*&#8221;`</p>
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		<title>Comment on The Times is Dead. Long Live The Times! by The Times&#8217; Paywall is Failing FirstFound Blog</title>
		<link>http://www.firstfound-blog.co.uk/other/times-dead-long-live-times/comment-page-1/#comment-3242</link>
		<dc:creator>The Times&#8217; Paywall is Failing FirstFound Blog</dc:creator>
		<pubDate>Tue, 20 Jul 2010 08:45:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=1099#comment-3242</guid>
		<description>[...] a month ago, The FirstFound Blog brought you news of The Times website relaunching as a paid-for subscriber service.  We ended that article with a question: Will you be willing to pay for online news? If you [...]</description>
		<content:encoded><![CDATA[<p>[...] a month ago, The FirstFound Blog brought you news of The Times website relaunching as a paid-for subscriber service.  We ended that article with a question: Will you be willing to pay for online news? If you [...]</p>
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		<title>Comment on Is Your Finger on the Pulse? by classictallboots</title>
		<link>http://www.firstfound-blog.co.uk/firstfound-news/finger-pulse/comment-page-1/#comment-3224</link>
		<dc:creator>classictallboots</dc:creator>
		<pubDate>Tue, 13 Jul 2010 14:23:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=1157#comment-3224</guid>
		<description>SEO and AdWords,thank you</description>
		<content:encoded><![CDATA[<p>SEO and AdWords,thank you</p>
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		<title>Comment on FirstFound Founder Gets on His Bike by FirstFound&#8217;s Chris Bellamy Completes Marathon Bike Ride FirstFound Blog</title>
		<link>http://www.firstfound-blog.co.uk/firstfound-news/firstfound-founder-bike/comment-page-1/#comment-3216</link>
		<dc:creator>FirstFound&#8217;s Chris Bellamy Completes Marathon Bike Ride FirstFound Blog</dc:creator>
		<pubDate>Mon, 05 Jul 2010 09:04:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=996#comment-3216</guid>
		<description>[...] to May, the FirstFound Blog covered the news that our Managing Director, Chris Bellamy, would be riding 60 miles from Manchester to Blackpool to raise money for The Lancasterian School in [...]</description>
		<content:encoded><![CDATA[<p>[...] to May, the FirstFound Blog covered the news that our Managing Director, Chris Bellamy, would be riding 60 miles from Manchester to Blackpool to raise money for The Lancasterian School in [...]</p>
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		<title>Comment on What the World Cup can Teach you About Online Marketing by Looking for Some Blogging Inspiration? FirstFound Blog</title>
		<link>http://www.firstfound-blog.co.uk/seo/world-cup-teach-online-marketing/comment-page-1/#comment-3211</link>
		<dc:creator>Looking for Some Blogging Inspiration? FirstFound Blog</dc:creator>
		<pubDate>Thu, 01 Jul 2010 10:48:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=1092#comment-3211</guid>
		<description>[...] A quirky article putting your sector&#8217;s spin on a sporting event [...]</description>
		<content:encoded><![CDATA[<p>[...] A quirky article putting your sector&#8217;s spin on a sporting event [...]</p>
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		<title>Comment on What the World Cup can Teach you About Online Marketing by Andrew Nattan</title>
		<link>http://www.firstfound-blog.co.uk/seo/world-cup-teach-online-marketing/comment-page-1/#comment-3189</link>
		<dc:creator>Andrew Nattan</dc:creator>
		<pubDate>Mon, 21 Jun 2010 08:35:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=1092#comment-3189</guid>
		<description>Good point! I wonder where we could fit them into the team?</description>
		<content:encoded><![CDATA[<p>Good point! I wonder where we could fit them into the team?</p>
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		<title>Comment on What the World Cup can Teach you About Online Marketing by Carolyn Thomas</title>
		<link>http://www.firstfound-blog.co.uk/seo/world-cup-teach-online-marketing/comment-page-1/#comment-3185</link>
		<dc:creator>Carolyn Thomas</dc:creator>
		<pubDate>Fri, 18 Jun 2010 22:42:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=1092#comment-3185</guid>
		<description>Very clever!  There seems to be one missing team member here however - that of the guerilla marketing genius!  Wonder how this newly pervasive element of World Cup event management can be worked into your online marketing team?

Consider what Adidas has been forced to learn this month, for example.  Even though Adidas paid $200 million for the privilege of of being an official World Cup partner, it&#039;s Nike&#039;s very UNofficial guerilla marketing campaign - including their completely over-the-top &quot;Write The Future&quot; TV ad - that everybody is talking about.  As of this morning, over 16 million views on YouTube! Without paying one red cent to be a corporate sponsor.

More on this, including a link to the full-length 3-minute &quot;Write The Future&quot; ad, at &quot;Adidas vs Nike: The World Cup Battle of the Brands&quot; on: The Ethical Nag: Marketing Ethics For The Easily Swayed ---  http://ethicalnag.org/2010/06/17/adidas-vs-nike-world-cup/</description>
		<content:encoded><![CDATA[<p>Very clever!  There seems to be one missing team member here however &#8211; that of the guerilla marketing genius!  Wonder how this newly pervasive element of World Cup event management can be worked into your online marketing team?</p>
<p>Consider what Adidas has been forced to learn this month, for example.  Even though Adidas paid $200 million for the privilege of of being an official World Cup partner, it&#8217;s Nike&#8217;s very UNofficial guerilla marketing campaign &#8211; including their completely over-the-top &#8220;Write The Future&#8221; TV ad &#8211; that everybody is talking about.  As of this morning, over 16 million views on YouTube! Without paying one red cent to be a corporate sponsor.</p>
<p>More on this, including a link to the full-length 3-minute &#8220;Write The Future&#8221; ad, at &#8220;Adidas vs Nike: The World Cup Battle of the Brands&#8221; on: The Ethical Nag: Marketing Ethics For The Easily Swayed &#8212;  <a href="http://ethicalnag.org/2010/06/17/adidas-vs-nike-world-cup/" rel="nofollow">http://ethicalnag.org/2010/06/17/adidas-vs-nike-world-cup/</a></p>
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		<title>Comment on Follow the World Cup Live &#8211; On Twitter by Online Marketing Tips from The World Cup FirstFound Blog</title>
		<link>http://www.firstfound-blog.co.uk/online-marketing/social-media/follow-world-cup-live-twitter/comment-page-1/#comment-3180</link>
		<dc:creator>Online Marketing Tips from The World Cup FirstFound Blog</dc:creator>
		<pubDate>Fri, 18 Jun 2010 08:34:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstfound-blog.co.uk/?p=1077#comment-3180</guid>
		<description>[...] World Cup is trying to teach you something. You might not be able to hear it yet, over the drone of the [...]</description>
		<content:encoded><![CDATA[<p>[...] World Cup is trying to teach you something. You might not be able to hear it yet, over the drone of the [...]</p>
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