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February 5, 2012
Paying For Content? No Thanks!
28 Jul2010
This post was written by Andrew Nattan
Cash Money - Brits don't like parting with it
It’s official. British internet users don’t want to pay for extra content. Hot on the heels of The Times’ paywall failure comes research from KPMG. And it doesn’t make for good reading by anyone that wants to charge for content:
- 81% of UK internet users would stop visiting a site if it asked them to pay for content.
- 75% of Brits would put up with more adverts in return for free content.
- 56% wouldn’t mind having adverts on their mobile if it would save money.
- 48% are happy for their personal data to be tracked online to save money (good news for Facebook).
- Despite this, 90% of UK users are more worried about online privacy than they were 12 months ago.
So there you have it. Keep your content free, and increase the number of adverts on your site – the public will lap it up!
Here’s an advert for our very helpful Social Media Guide. And another for our Facebook page. Click them, they’re free!
Photo Credit
- In: FirstFound News
- Tags: failure, murdoch, paywall, times
2 Responses to Paying For Content? No Thanks!
Bryan
August 2nd, 2010 at 12:50 pm
i think this kind of applies to the general population and not just in UK. Ppl do like free stuff and a little bit of annoyances like ads is still bearable.
Creative Visualization
August 4th, 2010 at 2:27 am
There is an universal rule that there will always be a demand for quality content. I frequently pay for content on line, and I can also say it has been one of the best investments I did in the last few years… not only that, I have people paying for my content too. beats the hell of working for free. In life, in general and in business, many times if you don’t ask you won’t receive….