For the past year, The FirstFound Blog has shown you that huge numbers of potential customers are accessing the web through their smartphones and tablets. Now, it looks like Google has finally twigged that the future isn’t necessarily on the desktop.
Following on from their victory in the Australian high court yesterday, Google has announced that the online marketing platform AdWords will be revamped and upgraded to work better across a selection of platforms – after years of being tailored specifically towards desktop users.
According to a Google Blog post, the new enhanced campaigns will allow businesses to target their AdWords campaigns across a variety of devices, and will now support various adverts being optimised for different contexts – meaning that you aren’t stuck with a compromise between what works on a PC, and what works on a phone.
And this mobile revolution is due to start today:
“Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.”
Sridhar Ramaswamy – Senior Vice President of Engineering, Google
But even Google recognises that getting the most out of these new campaign functions will be difficult and will involve a large number of initial changes. However this will pay off in the long run:
“Following a huge upsurge in mobile sales in 2011 and 2012, it makes perfect business sense for AdWords to start targeting mobile customers. We’re looking forward to seeing even better results for our pay-per-click campaigns off the back of this update.”
Andrew Dutson – SEO and PPC Consultant, FirstFound
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