Three Copy Tips to Improve Your Website

Having a great web design and fantastic listings will do a lot for your online business, but tweaking your copy can make a world of difference when it comes to turning visitors into customers.

To capture your customer’s attention, there are three simple rules that the copy on your site should follow, if you want clients to buy your products instead of clicking off your site.

Rule One: Talk to your audience

Visitors aren’t visiting your site so that you can tell them why you’re fantastic. They want to hear you talk about the benifits that they’ll see. So talk to them. Fill your copy with words like “you” and “your”, and always use an active tone.

Your customers won’t be interested if you tell them that “Omnicorp PLC can help all manner of businesses“. Tell them that “Omnicorp PLC can help your business” and you’ll have their undivided attention.

Rule Two: Tell them what to do

Never assume that your visitors will carry out the action that you want them to of their own accord. If you want them to do something, tell them. Calls to action are simple to use. Start a sentence “Buy the Omnitool today and you’ll benefit from…“, end your paragraph with “Call our friendly team today on…” – it really is that easy.

And once your customers know what they’re supposed to do on your site, they’re far more likely to do it.

Rule Three: A quick trick to reinforce your message

Professional copywriters have a whole host of clever techniques at their disposal, but one of the most effective is so simple that it’s included on the GCSE English syllabus. The “rule of three” is a technique that reinforces your sales message. Simply use three benefits when you’re describing a product or service. Tell your visitors that your poriducts will make them faster, stronger and healthier. Two benefits seem lightweight and four has you coming on too strong. Aim for three superlatives, three selling ponts or three benefits, and your copy will be far more engaging, persuasive and effective.