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SEOcial: Your weekly SEO and social media summary #4


A new week is upon us and it’s time for a round-up of what the world of SEO and social media has brought us over the last seven days.

Google AdWords cordially invites you to match and promote

google-adwords

image credit: google adwords 

One undisputable fact of online behaviour is that consumers expect immediate results. Responding to this ‘I want now’ culture, Google have announced that they’ll be rolling out two new features for their Adwords product.

Match

Designed to help customers connect with their highest value clients on Gmail, Google Plus and YouTube, Customer Match allows users to build ads and campaigns, designed to target specific customers. If your business has an app, jump for joy! You now have an easier way than ever to reach customers.

Promote

The start of the week saw the launch of Universal App Campaigns. The app allows businesses to connect with customers across Google platforms, and Facebook. In just a few simple steps, you can promote your app far and wide.

Facebook treats its 1.3 billion users

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image credit: techcrunch

Hot on the heels of the launch of 360° videos, Facebook will be improving user experience once again with not one, not two, but five new features.

Users will soon be able to pin featured photos onto their profile, upload temporary profile pictures, tell the world more of their story with a 100 character bio field, and enjoy a mobile-centric design. But perhaps the most significant change is that consumers can now choose a 7 second video as a profile pic.

Being truly expressive online just got easier!

Yelp! ‘Peeple’ can rate you

The online opinion revolution is on its way. Peeple is an upcoming app that allows users to rate those they know. The brainchild of Julia Cordray, a Canadian marketer, and her Californian co-founder, Nicole McCullough describe it as a ‘positivity app for positive people.’

Using the app is easy. To connect with peeple, users must be over 21 and have a Facebook account that’s been active for at least six months.

Sponsored Snapchat selfies – branding in just 10 seconds

snapchat-selfie

image credit: the drum

Following on from the introduction of animated overlays last month, Snapchat is now looking to capitalise on the winter festive season with new sponsored lenses. Users will now be able to snapchat with well-known brand images.

Given that these sponsored lenses are to debut on Halloween, the only question is how many brands could be scaring the bejesus out of you come October 31st?

Bonus! 

Finally, you may remember we brought you news of Tinder’s pushiness in week one. Well, you can now be pushy on a global scale. Tinder has taken their ‘Super Like’ function worldwide.

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