How NOT to Engage With a Social Media Audience

Image from The Media Blog

Oh dear. It’s not like the Beeb to make a mistake with their microsites. But as The Media Blog reported over the weekend, someone in the BBC web design department doesn’t like Facebook.

The page was only a placeholder while the new Olympics microsite was completed, but the saddo label is hardly going to encourage people to engage with the BBC on Facebook.

It’d be far better to word it like this:

For instant news, views and insights, follow FirstFound on Twitter.
Join the FirstFound Facebook Page and dive into the conversation.

That’s much friendlier!

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