When it comes to reaching potential customers during their leisure time, the internet looks like a far safer bet than investing in television adverts, according to new research.
A survey carried out by ClickConsult shows that a massive 65% of 16-24 year olds prefer using the internet (especially social networking sites) to more traditional forms of youth entertainment such as watching television, chatting on the phone or hanging around street corners asking you to buy them cider.
As we get older, the internet still corners a huge amount of our leisure time. 25-34 year olds are split 50/50 on whether or not they’d prefer to surf the web or watch the TV, while a third of over 50′s prefer the lure of Facebook to sitting on the couch with coronation street.
And it’s not just in the home where we’re logging on. The 1300 respondents said they’d recently surfed the web from their mobiles in locations ranging from courts and hospitals to sex shops.
As with everything in the online industry, location plays a big part too. The internet is far more popular in London and Yorkshire than it is in Northern Ireland – but social media is always more popular with girls than it is with boys.
To take advantage of the number of people using the internet, you can position your site on Google with a search engine optimisation campaign, place your adverts across Google’s advertising network with AdWords, or build a social presence with a professionally designed Facebook business page.
For more information on any of our online marketing services, call us now on 0161 909 3400.
Follow FirstFound on Facebook
Follow FirstFound on Twitter
Follow FirstFound on Google+
Pingback: Be Careful Who You De-friend on Facebook FirstFound Blog