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Move Over Alan Sugar, Here Comes Google


It’s not quite The Apprentice, but a search for Britain’s most innovative digital technology entrepreneurs is underway, complete with a £500,000 grand prize paid for by Google.

The search giant has joined forces with internet pioneer Sir Tim Berners-Lee, and Virgin Media mogul Sir Richard Branson to find a not-for-product organisation worthy of a share in Google’s £2m Global Impact Challenge prize pot.

This UK-only challenge is open to any charitable organisation that is looking to use modern communications technology to transform and improve lives. The judging panel, made up of Sir Tim, Sir Richard, and Matt Brittin (Google Europe) will whittle down a list of entrants to come up with ten finalists.

These finalists will then put their ideas to the British public, who will be asked to vote for a winner.

It’s hoped that this contest, which has already funded help for under-privileged students and an innovative real-time water cleanliness monitor elsewhere in the world, will kick-start a wave of ideas to improve the world we live in:

I am a great believer in the power of entrepreneurs to solve key problems and improve lives through a combination of free thinking and the intelligent use of technology. Google’s Impact Challenge is a brilliant way to spark a new wave of innovation amongst non-profit foundations and charities and raise the profile of many great ideas in the non-profit sector.

Sir Richard Branson

If the UK version of the Global Impact Challenge is successful, Google are planning to repeat it in a number of other countries.

The ten finalists will be chosen in May, leaving your non-profit 23 days to sign up at g.co/impactchallenge.


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