We’re getting rid of over 60 different privacy policies across Google and replacing them with one that’s a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.
As you can see, the intent behind the new policy is to move towards Google’s aim of a single, unified Google product encompassing the browser you use, your preferred search engine and social network, your email client and everything else you can do with your Google account.
In short, Google are saying that they’re adopting a unified policy to make it easier for you to have a lovely, wonderful online experience.
They’re not adopting a unified policy to make it easier for you to have a lovely, wonderful online experience.
According to pretty much everyone who isn’t Google, they’re doing this for the ad revenue.
All Google products can now share data. That means that Chrome has access to your gmail account, Calendar knows what you’ve promised to do on Google+ and that the AdSense network has access to everything.
And that means one thing. In the interests of relevancy, AdSense is going to trawl through everything you do on Google to find out what you’re most likely to buy. Search history, email content, appointments – all of these and more will inform the ads that you see on Google and the AdSense network.
Unsurprisingly, there’s another backlash looming.
Google’s new policy doesn’t let you decide which services can see what data – and that’s upset privacy campaigners. After March 1st 2012, you either accept Google’s new policy and give the whole product range access to everything you do online, or you need to find an alternative to those Google products you think you can’t live without.
Somehow, we think this might be mentioned in the next anti-trust case…