Microsoft steps up advertising campaign in a bid to attract Google users.

With a tag line of “Bing and Decide” Microsoft aim to show customers how different their search engine is companied to the others and say it functions more like a “decision engine”.

There is certainly a bit of a dig at Google as they show people suffering from information overload and total chaos with search results. Then it simply claims they can solve this problem.

Ashley Highfield, managing director and vice-president consumer and online Microsoft UK, said: “The ad campaign brings to life the concept of Bing as a decision engine, a tool that both cuts through the information overload and offers a new search experience. We’re confident that this will help grow our user base.”

Last month Microsoft and Yahoo got the all clear from the regulators for a 10 year partnership. The battle for online supremacy with the search engines continues.

Some of Bings other adverts here.

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