Their partnership with Google might be long gone, but Twitter aren’t wasting any time in bringing social search to the masses. Following on from their reported $30m deal with Bing, Twitter are now teaming up with Russian search engine Yandex.
Yandex is currently the top search engine in Russia, and accounts for over 60% of the search market. This deal will allow them to analyse (primarily) tweets in Russian, Ukrainian, Belarusian or Kazakh and feature relevant tweets in both the Yandex blog search, and a dedicated search function found at twitter.yandex.ru.
Twitter’s director of business development, and Yandex’s blog search manager have both claimed that this is a huge step forward for real-time social search, especially after the collapse of the Google/Twitter partnership which happened following the announcement of Google+:
“We wanted to make sure that Twitter content can be where Twitter users are already going,” Twitter’s director of business development. Discovery through search is so important.”
April Underwood, Director of Business Development, Twitter
“People share news, exchange opinions and discuss all sorts of matters in real-time all the time. This kind of information will help us enhance our search results.”
Anton Pavlov, Blog Search Manager, Yandex
It’s widely expected that this is just the first local partnering deal that Twitter will attempt to strike. Bing gives them access to the ‘Anglosphere’ of English speaking countries, while Yandex has allowed them to effectively corner social search in the Russian market. As such, it seems like a natural progression to seek similar agreements in India and other emerging internet markets.
It’s not just Twitter’s 100m active users and April Underwood who rely on being discovered through search engines. More and more businesses have realised that topping Google, Bing and Yahoo is crucial to succeeding in the online market. So if you’d like to take your first steps towards topping the search engines, contact FirstFound’s dedicated search engine consultants on 0161 909 3400 today.
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Twitter teams up with Yandex to deliver real-time social search
Their partnership with Google might be long gone, but Twitter aren’t wasting any time in bringing social search to the masses. Following on from their reported $30m deal with Bing, Twitter are now teaming up with Russian search engine Yandex.
Yandex is currently the top search engine in Russia, and accounts for over 60% of the search market. This deal will allow them to analyse (primarily) tweets in Russian, Ukrainian, Belarusian or Kazakh and feature relevant tweets in both the Yandex blog search, and a dedicated search function found at twitter.yandex.ru.
Twitter’s director of business development, and Yandex’s blog search manager have both claimed that this is a huge step forward for real-time social search, especially after the collapse of the Google/Twitter partnership which happened following the announcement of Google+:
It’s widely expected that this is just the first local partnering deal that Twitter will attempt to strike. Bing gives them access to the ‘Anglosphere’ of English speaking countries, while Yandex has allowed them to effectively corner social search in the Russian market. As such, it seems like a natural progression to seek similar agreements in India and other emerging internet markets.
It’s not just Twitter’s 100m active users and April Underwood who rely on being discovered through search engines. More and more businesses have realised that topping Google, Bing and Yahoo is crucial to succeeding in the online market. So if you’d like to take your first steps towards topping the search engines, contact FirstFound’s dedicated search engine consultants on 0161 909 3400 today.
Follow FirstFound on Facebook
Follow FirstFound on Twitter
Follow FirstFound on Google+