Comments on: What the World Cup can Teach you About Online Marketing http://www.firstfound-blog.co.uk/seo/world-cup-teach-online-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=world-cup-teach-online-marketing Tue, 07 Feb 2012 10:18:55 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Royal Wedding Smashes Online Streaming FirstFound Blog http://www.firstfound-blog.co.uk/seo/world-cup-teach-online-marketing/comment-page-1/#comment-4511 Royal Wedding Smashes Online Streaming FirstFound Blog Tue, 03 May 2011 09:08:41 +0000 http://www.firstfound-blog.co.uk/?p=1092#comment-4511 [...] Friday’s ceremony, and the celebrations throughout London, were streamed live on YouTube to an audience of over 400 million viewers. This makes the wedding of Prince William and Catherine Middleton the most watched online stream ever, beating President Barack Obama’s inauguration and key matches of the FIFA 2010 World Cup. [...] [...] Friday’s ceremony, and the celebrations throughout London, were streamed live on YouTube to an audience of over 400 million viewers. This makes the wedding of Prince William and Catherine Middleton the most watched online stream ever, beating President Barack Obama’s inauguration and key matches of the FIFA 2010 World Cup. [...]

]]> By: Looking for Some Blogging Inspiration? FirstFound Blog http://www.firstfound-blog.co.uk/seo/world-cup-teach-online-marketing/comment-page-1/#comment-3211 Looking for Some Blogging Inspiration? FirstFound Blog Thu, 01 Jul 2010 10:48:34 +0000 http://www.firstfound-blog.co.uk/?p=1092#comment-3211 [...] A quirky article putting your sector’s spin on a sporting event [...] [...] A quirky article putting your sector’s spin on a sporting event [...]

]]> By: Andrew Nattan http://www.firstfound-blog.co.uk/seo/world-cup-teach-online-marketing/comment-page-1/#comment-3189 Andrew Nattan Mon, 21 Jun 2010 08:35:51 +0000 http://www.firstfound-blog.co.uk/?p=1092#comment-3189 Good point! I wonder where we could fit them into the team? Good point! I wonder where we could fit them into the team?

]]> By: Carolyn Thomas http://www.firstfound-blog.co.uk/seo/world-cup-teach-online-marketing/comment-page-1/#comment-3185 Carolyn Thomas Fri, 18 Jun 2010 22:42:41 +0000 http://www.firstfound-blog.co.uk/?p=1092#comment-3185 Very clever! There seems to be one missing team member here however - that of the guerilla marketing genius! Wonder how this newly pervasive element of World Cup event management can be worked into your online marketing team? Consider what Adidas has been forced to learn this month, for example. Even though Adidas paid $200 million for the privilege of of being an official World Cup partner, it's Nike's very UNofficial guerilla marketing campaign - including their completely over-the-top "Write The Future" TV ad - that everybody is talking about. As of this morning, over 16 million views on YouTube! Without paying one red cent to be a corporate sponsor. More on this, including a link to the full-length 3-minute "Write The Future" ad, at "Adidas vs Nike: The World Cup Battle of the Brands" on: The Ethical Nag: Marketing Ethics For The Easily Swayed --- http://ethicalnag.org/2010/06/17/adidas-vs-nike-world-cup/ Very clever! There seems to be one missing team member here however – that of the guerilla marketing genius! Wonder how this newly pervasive element of World Cup event management can be worked into your online marketing team?

Consider what Adidas has been forced to learn this month, for example. Even though Adidas paid $200 million for the privilege of of being an official World Cup partner, it’s Nike’s very UNofficial guerilla marketing campaign – including their completely over-the-top “Write The Future” TV ad – that everybody is talking about. As of this morning, over 16 million views on YouTube! Without paying one red cent to be a corporate sponsor.

More on this, including a link to the full-length 3-minute “Write The Future” ad, at “Adidas vs Nike: The World Cup Battle of the Brands” on: The Ethical Nag: Marketing Ethics For The Easily Swayed — http://ethicalnag.org/2010/06/17/adidas-vs-nike-world-cup/

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