While Google has been fighting the EU and Bing has slowly been increasing its market share, we’ve not heard anything from the other major search engine. But under their new CEO Marissa Mayer, the fallen search giant is gearing up for a relaunch.
Taking a leaf out of its competitor’s books, Yahoo is relaunching as a combined search and social portal. The company is following Bing’s lead and integrating features from the undisputed king of the social media ring. Facebook.
The redesigned Yahoo.com website, which is due to launch soon, will allow users to log in using their Facebook IDs and access content taken from the social network, including birthdays, articles and updates:
“Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences. Whether you are a sports fanatic or entertainment buff, you can easily customize your newsfeed to your interests. And, to make Yahoo! even more social, you can log in with your Yahoo! or Facebook ID to get articles from thousands of news sources as well as those shared by your friends.”
Marissa Mayer – CEO, Yahoo!
The update won’t affect search results, and the company’s search function will still be powered by Bing. But this move isn’t about displacing Google as the world’s favourite search engine. It’s about turning the Yahoo site into a destination for users, where they can find all the content they want without having to flick between different sites.
But by becoming a content distribution network, Yahoo might end up butting heads with their big rival anyway. Because Google has been investing a huge amount of time and effort into their own content distribution network and online destination. Google Plus.
And that might just lead to some very interesting responses from Ms Mayer’s former employers…
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