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SEOcial: Your weekly SEO and social media summary #43


So Team GB are second in the medal table in the Paralympics and look set to finish the games on an amazing 50 gold medals and The Beatles: Eight Days a Week – The Touring Years hit the big screen for one night only. But sport and films aside here are the SEO and social media news stories that caught our attention this week.

Twitter character count changes coming soon

According to some sources it looks like Twitter is set to make changes to what is counted towards the 140 character limit starting on the 19th of September. Twitter announced these changes back in May this year with the updates taking a few months to roll out. If these sources are right then media attachments and quoted tweets will no longer count towards the 140 character limit starting on Monday.

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Twitter TV app launch

Twitter is looking to boost its audience with the launch of a new Live-Stream TV app for Apple TV, Amazon Fire and Microsoft’s Xbox One. With Twitter offering a new NFL streaming deal we expect this move to lead to a big audience increase to live streaming events in the USA market. This also brings live-stream content to your home TV which is a big move by the social news platform. Users won’t be able to log in so won’t be able to comment or check their timeline using the app but this means the experience will be focused on live streaming.

Brands get new customer support features on Twitter

Yet another update this week from Twitter but this time to deal with customer support on the social network. On Thursday two new features were launched to help businesses provide a better customer support service. Businesses that enable this feature will now be shown as providing support when users search for accounts, @mention them in tweets or communicate via direct messages with them. Businesses can also choose to display their hours of availability for support so users know when they can get help.

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Multiple account access coming to AdWords

It’s just become a lot easier to manage multiple AdWords accounts. These changes give you the ability to manage up to 5 AdWords accounts using a single email address. Prior to this change the only way to manage multiple accounts was by creating a manager account. The changes also include new features that make it easier to invite new users, share access and switch between different accounts all at the click of a button.

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Snapchat rolls out new ad targeting options

Snapchat is seemingly changing its stance on advert targeting with a range of new options that could be used to target users based on their email address as well as audience settings. The new ad targeting options are: Snap Audience Match, Lookalikes and Snapchat Lifestyle Categories. While this form of targeting it new to Snapchat it is already in use by other platforms and shows the growing need to give advertisers more control over targeting.

Instagram stamps out trolling

Instagram is rolling out a new tool to help prevent abusive and inappropriate comments which was first seen on celebrity accounts such as Taylor Swift with the disappearance of snake emojis from comments. The new feature aims to make Instagram a safe and positive environment for its users free from harassment. You can turn the feature on or off and either use default keywords provided by Instagram or your own custom keywords to hide comments.

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YouTube joins the social arms race

YouTube has launched its own attempt at a social networking service with the announcement of YouTube Community with the aim of giving video creators the tools to connect with their audience. The new service will let creators use text posts, GIFs, images and more to communicate with their audience. Community is available under a new tab on their channels and keeps users and creators in YouTube.

 

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One Response to SEOcial: Your weekly SEO and social media summary #43

  1. Long time back i have read the twitter is abolishing the 140 words cap but still this is not applicable. Google is trying to create new social media platform after the dismay performance of Google plus. I do not see any surprise if Youtube create new social platform for interaction. Thanks for the good summary.

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