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Twitter Polls – Are they a) useful or b) a waste of time

Want to know if your twitter followers think Katie Hopkins is Good or Evil? How about if they prefer marble or wooden worktops? Well good news, Twitter polls will help you find the answers to these questions and more.


Giving users a choice of two options the feature has been rolled out to the native Twitter app on iOS, Android and the twitter.com website. This wonderful new feature allows you to easily create a poll and see the results in real time. You can get public opinion on anything that matters to you and help shape your brand. So if you want to find out if people thought the dress was black and blue or white and gold? Or if they think Lord Sugar was right to fire Ruth, now you can.

The Nitty Gritty Information

Some basic information about this new feature:

  • Only 2 options are available on Twitter polls
  • Polls run for 24 hours, with time remaining and number of votes shown below the poll
  • Details of how you voted is not shared publicly
  • Once a poll is completed the results are made public

Twitter polls are available in the compose message screen and have a pie chart icon.

Driving Brand Engagement

Twitter is already great for helping to drive brand engagement and get real time responses from customers so why not take this one step further with the new poll feature. With early polls seeing high levels of retweets and high participation numbers this is the perfect way to engage with your customers.

Here we asked our followers the burning question – twitter favs or twitter likes? 

Think of a question that resonates with your audience and take to Twitter to find what people think. Some ideas of polls that could work for your business include:

1. Sport Predictions:

Capture peoples’ attention in the lead up to a big sporting event with a poll to see who they think will win e.g.

Who will lift the 2015 Rugby Union World Cup?

  1. New Zealand
  2. Australia

2. Show Your Human Side

Everyone wants to know that your business is run by humans and not just a bunch of robots (with the possible exception of Google), so show them you’re real with a poll.

Are shorts suitable work clothing?

  1. Yes
  2. No

3. Choose What Matters

Let customers choose what matters to them by allowing them to vote in a poll about features or benefits that you could offer on your website.

We’d love to know, which offer you prefer?

  1. Free delivery
  2. 10% sale

4. Content They Want

Listen to your followers and find out what content they want to see. Ask for feedback on your content and get opinions and insights for news stories that people want to read e.g.

We are about to write a new blog article, which would you rather learn about?

  1. Local SEO for small businesses
  2. Online review sites and why they matter

But Should We Use Them

In short – Yes! Anything that gets people thinking and talking on Twitter is a good thing. So get ready to see polls covering everything from “Strictly Come Dancing” to the vote on staying in the European Union.

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