This is the second part to discussing conversion in our Basket Cases blogs. In this blog post I carry on with explaining how improving conversion can be a valuable tool for e-retailers to improve sales and gain better understanding of their online presence.
Over the forthcoming weeks I will be discussing issues on ecommerce and selling online, by covering the basics that every site owner, larger or small should be interested in. To start off, I will explore conversion and with the Christmas season just gone, this is a hot topic for all retailers.